Good explanation from Claire Fullerton of how an author can use social media.
It’s important for an author to consider that once their novel is out in the world, the repercussive work becomes all about connections. It happens organically from the state of affairs at play in today’s publishing world, which is to say that authors are expected to be actively involved, not only in promoting their books, but in getting in the online traffic and more or less promoting themselves. Readers want a face with a name; they like to discover similarities between themselves and the person behind the words, and they can find this via the social media community, where edges are often blurred.
Pinterest, for example, is a great author platform on the one hand, but on the other, an author can establish boards that declare their love of dogs, their affinity with a certain region, the city or town in which they grew up, and a myriad other creative…
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