Metadata on Amazon – an excellent explanation from Jo Robinson.
You get to choose two categories for your book on Amazon, and seven keywords. Your book’s title, sub-title, blurb, categories, and keywords all go towards producing its metadata – the stuff that Amazon’s search engine uses to make your book discoverable to buyers searching for something to buy. That’s the fabulous thing about getting your metadata as useful as you can. People who search Amazon are looking to purchase. They’re not wanting information like when they use Google. In fact, Amazon’s search engine is not the same as Google.
Amazon’s search engine actually has its own moniker – A9. Not a very romantic name, but it is individual nevertheless. Amazon wants to get a specific sale rather than direct searchers to information as Google does. So A9 works a little differently. You may have noticed a sharp zooming up the rankings when you have a couple of sales of your…
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